Everybody thinks that the functionality and content of a website are the most important aspects for its success. Well, both these aspects are important, yet there are some other factors that are more crucial for your website’s success.
The fact that a user only takes 50 milliseconds to form an opinion gives you a short window to impress your potential customer. Well, what would be your approach to leave your customer impressed? According to experts of web design in New York, the color scheme of the website also emerges as the essential factor that prompts a user to form an opinion about the specific business showcased on the website.
In this article, you’ll explore the impact caused by color schemes on the user experience while using a website.
Color Schemes: Taking a Website’s User Experience to the Next Level
Here are some aspects related to color schemes that take the user experience of a website to the next level:
. Contrast and Placement:
Contrast is a measure of variation between two colors. Colors that are found on the opposite side of the color wheel offer the greatest level of contrast. By adding some level of contrast between the background, text, and buttons, the user’s eye gets influenced to explore the entire page.
These colors will guide your eye to the most essential elements of the page if designed correctly. Other essential factors include whether your color contrast is enough for text to be readable and if the CTA attracts you as a user.
While talking about color palettes, the emerging minimalist trends in modern web design are using simple colors to guide the attention of the user to specific elements of a page.
. Engagement and UI Patterns:
Apart from being visually pleasing, color also indicates functionality, the most essential aspect of a website. Color clues showcase how a user interacts with a specific experience.
Some specific colors are known to communicate alert indications and error messages in form fields and different visual elements in a better way. Some prominent examples include button states, breadcrumbs, and multi-step indicators.
. A/B Testing:
A/B testing takes the guesswork out of design to understand the colors that work best for your CTAs. According to a study conducted by Moz, color psychology worked in favor of its website with a single color change.
Changing the color of a CTA button from green to yellow led to a 187.4% increase in conversion on websites. This showcases the impact of a simple change of color on a website.
Such small changes can be less costly and risky for smaller companies. You should conduct experiments with contrasting colors, accent colors, and background combinations. By doing so, you’ll be able to find the best one for your website.
Things to Consider for a Visually Exquisite and Convenient User Experience
. Visual Hierarchy:
Visual hierarchy refers to the principle of organizing elements in a way that showcases their importance. Color schemes are extremely important in establishing such a hierarchy on websites.
By using different color palettes or shades, designers will be able to draw a user’s attention to specific areas and help them reach essential information. For instance, a brightly painted “sign-up” button on a muted background will catch your eye rapidly as compared to the time when it is blended in its surroundings.
Such an intentional use of color can guide your users, ensuring that they quickly and easily identify the essential elements.
. Accessibility:
Accessibility is also something to be considered as a priority in user experience, and color schemes are no exception. For users dealing with visual impairments, for instance, color blindness, some specific color combinations can make it difficult for them to distinguish or completely access content.
Designers should consider such factors and select color schemes that offer sufficient contrast and are discernible to everybody. With that, they’ll be able to ensure that websites are inclusive and provide a positive user experience to a comprehensive spectrum of audiences.
You should consider the fact that an accessible design is beneficial for all types of users, not just the specially abled ones.
. Brand Identity:
Color schemes are also the foundation of brand identity on websites. The color relevant to a brand can become quickly recognizable just like its name and logo. Such an identity is also helpful in building a connection between your customers and your brand, encouraging recall and loyalty.
To Summarize
Color schemes are definitely the most important part of web design. Along with functionality and convenience, color schemes are known to be the aspect that adds to the aesthetic quotient of a website.
The above-mentioned things also emphasize the importance of having a rightly balanced color scheme and how it is possible. By understanding such aspects, you will be able to ensure that your website drives more sales and conversions, ensuring the best outcomes.
