At Gamescom Latam, Roblox announced it has broken ground on a new data center in Brazil — slated to go live in early 2026.

The new infrastructure will enhance the Roblox experience for millions of users in Brazil, providing improved performance and reduced latency nationwide.

The data center will be located in São Paulo, the capital, a strategic location chosen to best serve the growing Roblox community in Brazil. Brazil is Roblox’s second biggest market worldwide by daily active users, having grown at an aggregate rate of 181% in four years. 

Having a data center in Brazil comes with a number of benefits, including: 

• Better frame rates, response times, and reduced jitter for players across the country 
• An improved experience for players enjoying high-fidelity, high-performance games
• Support for all of Roblox’s cutting-edge developer tooling, enabling potentially more competitive, high-speed gameplay
• Optimized performance on both high-spec and lower-end devices due to reduced latency and improved load times 
• A high-performance environment for creators’ games, growing creators’ Brazilian playerbase

Jerret West, chief marketing officer and head of international expansion at Roblox, said in a statement, “We’re excited to launch our new data center in Brazil, our most advanced yet. With cutting-edge hardware, we’re boosting performance and reliability for our Brazilian players and preparing to welcome millions more. Brazil is incredibly important to us, and we’re dedicated to building a more immersive and responsive platform for users here and beyond.”

Matheus Vivian (a.k.a. Hermit Crab) is a Brazilian developer and creator who most recently worked with the Brazilian Olympics Committee and Menino Maluquinho to bring their activations to life on the Roblox platform.

In a statement, Vivian said, “As a Roblox developer based in Brazil, seeing Roblox invest in a cutting-edge data center right here is incredibly exciting. This move shows how seriously Roblox takes our community and our potential. Better infrastructure means faster load times, smoother gameplay, and more opportunities to build amazing experiences for Brazilian players and creators. It’s inspiring to see this kind of long-term commitment to our region. The future is bright for creators here.”

This announcement follows the launch of Regional Pricing, which allows creators to offer region-specific prices for their in-experience items. Creators who opt in to Regional Pricing now have an additional tool to build a global business and maximize earnings on Roblox.

For users, this means that prices in Robux are more reflective of their local economy, rather than paying the same price regardless of where they are. Later this year, the company plans to enable Regional Pricing for avatar items.

For more information, attendees of gamescom latam can stop by the booth or sessions this week: 

• Booth
  • May 1 – May 4 
  • Booth Numbers 2031 and 2033
  • At the booth, Roblox creators, players, and fans will have the chance to interact with their favorite Roblox influencers and developers, test games and experiences developed on the platform, and compete in development challenges, trivia, and skill-based gameplay matches.
• Roblox: Powering LATAM Game Development
  • When: Friday, May 2 at 13:20
  • Where: Stage 1
  • What: Unlock the full potential of your game development on Roblox. In this session, Jim Greer, Senior Director of Creator Success at Roblox, will explore Roblox’s game engine and creation capabilities. Designed to support any genre—from competitive shooters to action-packed sports games– Roblox’s growing base of 85.3M daily active users represents an opportunity for developers to build engaging games and healthy businesses. We’ll show you how our tooling helps teams iterate and deploy quickly, bringing games to market faster. Low overhead costs make Roblox the ideal place for small and agile teams to iterate and scale their business. With real-world case studies from successful creators, learn how to create, grow, and monetize games at scale on Roblox.
• From Passion to Profession: The Journey of LATAM Roblox Developers
  • When: Saturday, May 3 at 13:45
  • Where: Gamescom LATAM Stage
  • What: Join Justin Sousa, Global Head of Developer Community, as he leads a conversation with LATAM Roblox developers about their journeys from passion to profession. From crafting their first experiences to building thriving communities, this panel explores how creativity and determination transformed their lives. Gain insights and inspiration from those who turned play into purpose.

Disclosure: Gamescom Latam paid my way to Brazil.