Finding answers on Reddit is about to get a lot easier, thanks to Google Cloud.
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Since so many people are turning to Reddit as a search engine, the site is bringing the power of Google to Reddit. It debuted “Reddit Answers” a few months ago — an AI chatbot that lets you ask questions and receive curated responses with links to the relevant information from more than 100,000 communities.
Reddit Answers will use Gemini
To help make its responses more accurate and useful, Reddit has partnered with Google Cloud to help power the service.
With more than 400 million active weekly users, Reddit is one of the biggest sources of information on the internet. Instead of having to dig through dozens of posts to find what you’re looking for, you can simply ask Reddit Answers. The tool will use Gemini on Vertex AI to pull information from existing posts on the platform, the company says, ensuring answers are authentic and reflective of Reddit’s unique real-world insight.
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Reddit Answers shows not just comments related to the topic and the post where the comment came from, but entire communities as well, hopefully leading the user to more context and more useful information beyond their query. You can ask follow-up questions or even have a conversation with the chatbot about the topic.
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Reddit first announced AI-powered search results in August of last year, saying that it would be using a combination of first- and third-party products.
Improved search relevance
One of the biggest questions with this is making sure the AI gets real information. It was about a year ago that Google’s AI search results went viral for suggesting recipes for glue pizza or gasoline spaghetti, and it was misinformation from Reddit that led Google’s AI astray.
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Matt Snelham, SVP of Infrastructure at Reddit, said that initial results are looking good. “Users are seeing improved search relevance,” he explained, “and as a result (of this partnership) we’ve seen a growth in users directly navigating to the Reddit homepage through Reddit Answers.”
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