What are JPG and WebP Image Formats?

Joint Photographic Experts Group introduced JPG format in 1992. The popular JPG (Joint Photographic Experts Group) picture file format supports up to 24 bits, which shows up to 16 million colors, and lossy compression. 

In 2010, Google introduced WebP, an open standard for the lossy compression of 24-bit graphics on the web. This format, called WebP, was based on the VP8 format. It was made by On2 Technologies, a company that Google bought in the same year. After that, Google added things to the WebP format which include features like lossless compression mode, 8-bit alpha channel, and animations.

Why Convert JPG to WebP?

Web and app developers prefer the WebP image format when they upload many images. WebP images have smaller file sizes than JPG images. This helps websites load faster. Faster websites give a better experience. Google also prefers fast websites. So, websites with WebP images rank better in search results. Developers use WebP to improve page speed and SEO.

E-commerce business owners also use WebP images. They want their product images to load quickly. When images load fast, customers see products without delay. This helps reduce bounce rates. Bounce rate means the number of users who leave the site quickly. If the site loads slowly, users do not wait. They leave before seeing the products. But fast websites keep users on the page. More users stay, view more products, and buy more items. So, WebP images help increase customer conversions. JPG images are larger and load slower, which affects user experience.

WebP also works with modern web browsers. These include Chrome, Firefox, Edge, and Opera. Developers like this because most users use these browsers. WebP shows images clearly and quickly in these browsers. But older browsers, like Internet Explorer, do not support WebP. For this reason, developers sometimes add JPG as backups. This way, all users see the images, even if their browser does not support WebP.

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Explore the top ten JPG to WEBP converters to help you find the best solution for your conversion needs.

Pixillion Image Convertor

Pixillion by NCH Software is a lightweight desktop image converter for Windows and macOS. It’s known for being beginner-friendly, with support for a wide range of image formats, including JPG to WEBP. It also includes basic editing tools like resizing, rotating, and watermarking.

Pros

• Easy-to-use interface: It has a user-friendly interface that makes it simple to use and navigate.
• Wide format compatibility: Users can easily switch between multiple image formats due to its support for a wide range of files.
• Fast conversion: It is effective for converting photographs in large quantities since it provides quick conversion speeds.

Cons

• Limitations of the free version: Users may need to upgrade Pixillion in order to get its full range of features and functionality.

Format Factory

Format Factory is a comprehensive, free multimedia file converter for Windows. It supports a wide range of file formats, enables you to convert video, audio, and image files. It also offers features like disc ripping, file joining, and basic editing tools.

Pros

• Extensive Format Support: Converts a variety of file types, including video, audio, and images, supporting formats like MP4, MP3, JPG, and more.
• Batch Processing: Allows conversion of multiple files simultaneously, saving time for users handling large numbers of files. 
• Additional Tools: Includes features such as disc ripping for CDs/DVDs, file joining, and basic editing like trimming and watermark removal.
• User-Friendly Interface: Designed with an intuitive layout, making it accessible for both beginners and experienced users. 
• Free to Use: Offers a wide range of features without any cost, providing value for users seeking a versatile converter.

Cons

• Windows Only: Currently available only for Windows operating systems; not compatible with macOS or Linux. ​
• Installer Includes Additional Software: The installation process may prompt users to install third-party software, which can be declined but requires attention.

XnViewMP

XnView MP is a free, cross-platform image viewer, organizer, and converter available for Windows, macOS, and Linux. It’s an enhanced version of the original XnView Classic, offering a modern interface, improved performance, and support for many image formats.

Pros

• Batch Processing: Offers powerful batch conversion and rename tools, make it efficient for processing multiple images simultaneously.
• Cross-Platform Compatibility: With support for Linux, macOS, and Windows, it can serve a variety of people. ​
• User-Friendly Interface: Features a modern, customizable interface with support for dark themes, enhancing your experience.
• Advanced Metadata Handling: Allows editing and managing metadata which includes IPTC and XMP, which is beneficial for photographers and digital asset managers.

Cons

• Requires Installation: XnView MP needs to be downloaded and installed on your device.​
• Learning Curve: Although easy to use, beginners may find the wide range of options difficult to navigate. ​

Image Magick

ImageMagick is an effective command-line application and library for image editing and conversion that is frequently used due to its flexibility and vast capability.

Pros

• Wide functionality: It offers a full range of image editing tools, such as cropping, rotating, resizing, and filtering.
• Free & Open Source: No cost, with a huge community and continuous updates.
• Customizable: Integrates with programming languages like Python, PHP, Perl, Ruby, etc.
• Command-line Based: Ideal for automation in server environments or pipelines.

Cons

• Complex commands: The syntax and parameter commands can be time-consuming and challenging for certain users to memorize.

ImBatch

ImBatch is a user-friendly Windows-based image converter designed for efficient batch processing. It allows users to convert images between multiple formats, including JPG to WEBP, while also offering features like resizing, renaming, watermarking, and optimization. Its simple interface and built-in preview make it suitable for both casual and power users who want to handle large volumes of images quickly and reliably.

Pros

• Batch processing: It saves time and effort by enabling users to make modifications, conversions, and enhancements to numerous photos in one go.
• Wide editing capabilities: It provides a wide range of editing options, such as cropping, watermarking, resizing, and more.
• User-friendly interface: Users of various skill levels may use ImBatch with its simple and convenient layout.

Cons

• Windows-only: Users on other platforms are unable to use it because it is only compatible with Windows operating systems.

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IrfanView

IrfanView is a compact and powerful image viewer for Windows that also offers fast image conversion, basic editing, and batch processing features. First released in 1996, it has remained popular due to its speed, lightweight design, and plugin support. Though it’s primarily known as an image viewer, IrfanView can easily convert JPG to WEBP with the right plugin installed.

Pros

• Lightweight & Fast: Extremely fast to load and runs on very low system resources.
• Batch Conversion: Can handle large sets of images in one go.
• Plugin Support: With plugins, it supports WEBP, PDF, RAW, and more.
• Free for Non-Commercial Use: Great for students and personal projects.
• Basic Editing Tools: Includes cropping, resizing, filters, and effects.

Cons

• Windows Only: Not natively available for macOS or Linux.
• Outdated UI: Interface looks dated compared to modern software.
• Plugins Required: Full format support (like WEBP) needs separate plugin installation.
• Not Beginner-Focused: The interface and layout might confuse new users.

Convertio

Convertio is a popular cloud-based file conversion tool that supports file formats which include image, video, audio, document, and archive types. It offers a clean, easy-to-use interface with seamless integration with cloud storage platforms like Google Drive and Dropbox. JPG to WEBP conversion is fast and secure, makes it ideal for users who prefer quick online solutions.

Pros

• User-Friendly: Simple and intuitive interface for all levels of users.
• No Installation Required: Entirely browser-based — runs on any device with internet access.
• Multi-Format Support: Converts images, videos, documents, and more.
• Privacy: Files are automatically deleted from the server after 24 hours.

Cons

• Advanced Features Are Paid: Priority conversion, large file sizes, and batch features require a premium plan.

Adobe

Adobe is the industry-standard software for image editing and graphic design, developed by Adobe Inc. It is well known for its powerful features and high-end capabilities. Once you know how to convert JPG to WEBP pictures in Photoshop, it can be quite useful!

Pros

• Multiple features: Photoshop provides a full range of tools for advanced editing, compositing, and retouching.
• Industry standard: It is commonly used in a number of fields, such as web development, graphic design, and photography.
• Integration with other Adobe products: For improved productivity and workflow, Photoshop easily connects with other Adobe Creative Cloud apps.

Cons

• Paid software: Subscription-based (Adobe Creative Cloud)
• Learning curve: Not ideal for absolute beginners who want quick conversions
• Requires installation 

CloudConvert

CloudConvert is a web-based file conversion platform that supports mostly all file formats, which include audio, video, document, ebook, archive, image, spreadsheet, and presentation formats. It’s widely known for its versatility, ease of use, and support for batch processing. When it comes to image conversion, you can easily turn a JPG to WebP format without installing any software.

Pros

• No installation needed: Runs directly in your browser.
• Supports multiple file sources: Device, cloud storage, or URL.
• Batch conversion: Convert several JPGs to WEBP at once.
• Custom settings:  Adjust quality, resolution, aspect ratio, etc.
• Secure: Files are deleted after conversion; supports encryption.
• API available: Great for developers who want to automate conversions.

Cons

• Limited free usage: You get a certain number of free conversions. After that, you’ll need a paid plan.
• Dependent on the internet: File upload/download speed relies on your connection.
• Large files take longer: Processing time increases with file size.

GIMP (GNU Image Manipulation Program) 

GIMP (GNU Image Manipulation Program) is a powerful, free, and open-source image editing software available for Windows, macOS, and Linux. It’s widely recognized as a strong alternative to Adobe Photoshop, offering advanced editing tools and format support — including JPG to WEBP conversion. GIMP is a favorite among designers, photographers, and developers who prefer a customizable, community-supported platform.

Pros

• Free & Open Source: No license or subscription needed — completely free.
• Cross-Platform: Works on Windows, macOS, and Linux.
• WEBP Ready: Supports exporting and importing WEBP format natively.
• Customizable: Extensive plugin and script support for automation and advanced features.
• Advanced Editing Tools: Layers, masks, filters, brushes, and color adjustments.

Cons

• Steep Learning Curve: Takes time to learn if you’re new to graphic editing.
• UI Not as Polished: The Interface may feel less modern than commercial alternatives.
• Performance: Can be slower on large projects or older systems.
• Limited CMYK Support: Not ideal for print professionals.

Conclusion

Choice of the right JPG to WEBP converter can make all the difference. From powerful desktop tools to lightweight browser-based, each tool offers unique benefits depends on your needs.
WebP is a useful image format. It helps developers and business owners. It reduces file size, loads faster, improves SEO, and works with most browsers. It also helps customers see products quickly and make buying decisions faster. Because of these reasons, many people now prefer WebP over JPG.