Content syndication providers have a large audience that helps you maximize reach. But how can you select the best syndication provider to achieve this?
Brands work hard toward crafting a content strategy and publish different forms of content to interact with the audience. However, despite all inputs, the business outcomes may not be as expected. And the main reason for this pitfall is a lack of reach.
There is a key driver of interaction here: distribution.
Distributing content across various platforms increases reach and engagement with new or existing followers. Studies have shown that businesses leveraging content syndication experience 45% more sales.
If brands outsource syndication services, it can help more prospects move through the funnel.
Content syndication vendors help you distribute content across multiple channels that the target customers spend a huge chunk of time. They manage the logistics, ensuring that the content reaches the right audience and new markets that you probably never had access to.
Let’s understand this in more detail in the next section.
Why Hire a Syndication Partner?
A syndication vendor helps derive the most out of the original content, expand reach, and improve audience interactions.
Content syndication could give tangible results, but at the end of the day, it is about partnering with the right vendor. The best providers would be well-versed in distributing and promoting your brand’s content across several channels to reach specific customers. Across the most appropriate channels. Since there are different types of content pieces, you need to tweak your strategy based pm the content: blogs, whitepapers, newsletters, and more.
Vendors offering syndication services help a brand’s content reach a wider audience. They connect you with the target audience on relevant channels, distributing high-value content- leveraging online platforms and an already engaged audience to give your brand more visibility and ensure s continuous flow of qualified prospects- accelerating the sales funnel.
Criteria to Identify an Efficient Content Syndication Vendor
Considering these factors facilitates identifying the providers who meet your criteria.
Pricing Structure: Start by checking every vendor’s pricing model and verify whether it matches your budget or if its value is worth the investment.
Reputation and Credibility: The best way to verify these is to tap into the vendor’s track record, client testimonials, and industry awards.
Network Reach and Quality: Research the platforms it collaborates with to understand its reach potential. Gathering details like size, diversity, and quality of the vendor’s distribution network will also help with this.
Targeting Capabilities: Since the objective of hiring a content syndication partner is to launch targeted content, brands must verify customization potential. Figure out personalization abilities based on audience segments, demographics, interests, etc.
Content Quality: Among the many options you come across, prioritize vendors that maintain a standard for content quality.
Content Amplification Strategies: Tap into the vendor’s tactics to boost content reach and engagement via social media and influencer partnerships.
Compatibility: Before narrowing down on the vendor, align it with your existing marketing technology stack, including CRM systems.
Customer Support and SLAs: Evaluate the vendor’s customer support capabilities and inquire about the SLAs (service level agreements). Their technical support and campaign management must ensure timely issue resolution.
Scalability: Going for a vendor offering scalable solutions and flexible campaign management solutions will help you achieve the desired outcomes. Select a vendor with scalable solutions and adaptable campaign management tools to accommodate your evolving growth objectives.
Data Security and Privacy: Pay attention to vendors who follow the GDPR and CCPA regulations and implement actions like data encryption and access controls.
What makes Ciente the Best Content Syndication Vendor in the USA
While searching for a syndication vendor, several options could pop up on the internet. Here’s why Ciente is the most reliable option.
Ciente is a leading tech publication with a global reach of millions. We understand the content and ensure it reaches the right customers through our tailored syndication strategies.
Our team makes sure all content is SEO-enriched, helping all content get more search rankings.
Here is a list of our key USPs
Multi-channel distribution: Our team uses channels like emails, social media, and our in-house platform to generate highly-qualified responses through content.
Massive network: We have an active audience comprising senior leaders and decision-makers.
Editorial expertise: Ciente optimizes all content to improve engagement and consistently A/B testing to put the best foot forward.
At Ciente, we strive to boost brand credibility by amplifying your content on our in-house publishing network, allowing you to tap into our wide audience base. Our tailored syndication services help overcome the problem of generating traffic and provide consistent engagement with the target customers.
Final thoughts
The value of content is derived when it is visible to more target customers and triggers a response. Content syndication is the doorway to escalate the visibility of what is published. And it does so by publishing materials on the channels where the prospects are most active. Effective syndication helps draw a network of audience to your content. But for that to happen, brands need to choose an efficient vendor. Ciente’s content syndication services make your job easy by improving the optimization efforts and publishing content on relevant third-party channels.
