Disney+ has launched its always-on perks program with exclusive offers designed for subscribers. And with Disney is also launching Disney Pinnacle by Dapper Labs.
The aim is to increase loyalty and reward fans with exclusive access, special discounts and fan-focused experiences. The Disney Pinnacle part is interesting as Dapper Labs is a Web3 gaming company. More on that below.
Disney+ has launched of its new, always-on Perks program, offering fans rewards ranging from access to one-of-a-kind experiences and limited-time sweepstakes to everyday savings and special discounts. The program launches today in the U.S., expanding the streamer’s current offerings into an always-on program, with additional international rollouts to follow later this year.
At launch, Disney+ and bundle subscribers will have access to a chance to win tickets to the Freakier Friday World Premiere and be among the first to see the all-new sequel before it arrives in theaters August 8. There’s also a chance to win a four-night cruise on the Disney Destiny, the newest ship in the Disney Cruise Line fleet, sailing from Ft. Lauderdale beginning November 2025.
Users can also get a six-month free DashPass membership from DoorDash, a 20% off on adidas.com and in the adidas app, a 15% off purchases at Funko.com and Loungefly.com, a three-month free trial of CLEAR+ for travelers, and a two-month Super Duolingo free trial. And gamers can get a free in-game emoji from Disney Emoji Blitz.
Dapper Labs, a blockchain game company, is involved in Disney Pinnance. Disney+ subscribers will get early access to the closed release of Disney Pinnacle by Dapper Labs, a monthly Mystery Capsule. Those subscribers will have until June 26th to claim a $10 Dapper Credit.
Users can also get special summer savings at Walt Disney World Resort! Stay 2 nights or longer at select Disney Resorts Collection hotels and get rates starting from $99 per night at Disney’s All-Star Sports Resort. And players can get a free Monopoly Go and Star Wars TIE fighter in-game token.
Beginning June 2, Hulu will debut its first-ever suite of offerings, complementing the Disney+ Perks program and unlocking even more benefits for Hulu and bundle subscribers. Throughout the summer, new Hulu Perks will drop weekly including a chance to go to Comic-Con and more.
“Our fans are some of the most passionate in the world, and Perks are our way of thanking them for subscribing to Disney+,” said Samantha Rosenberg, Executive Vice President, Marketing, Disney+, in a statement. “Whether it’s access to in-demand experiences that only Disney can offer or everyday savings and special discounts from top brands, we’re building two complimentary programs that are all about celebrating our viewers.”
More than a year ago, Disney+ pioneered the first subscriber perks program in streaming, and now, joined by Hulu, both platforms are setting a new standard for how streamers reward their audiences, adding ongoing value and delight to the Disney streaming experience.
This is just the beginning. New Perks will drop regularly, giving fans more reasons to check in, discover something new, and engage with the stories they love. Visit disneyplus.com/perks for additional information and stay tuned to @hulu on social.
Disney+ Perks requires an active Disney+ subscription and enrollment in the program; terms apply. See https://perks.disneyplus.com/en_us/offer-terms for offer terms.
Details on Disney Pinnacle by Dapper Labs
Disney Pinnacle by Dapper Labs is a big deal as it’s a step into Web3 collectibles.
Disney Pinnacle is a socially driven collectible experience that brings the magic of digital pin collecting to the modern age. Disney Pinnacle by Dapper Labs unites characters spanning 100 years of Disney, along with favorites from Pixar and iconic figures from the Star Wars galaxy, all uniquely styled as collectible and tradable digital pins. Join now to begin collecting and trading your favorite characters.
Disney Pinnacle by Dapper Labs is currently launching in a closed release which will be open to select collectors. Collectors can purchase digital pins directly in the shop which contains a revolving storefront, Mystery Capsules and bundles.
In the revolving storefront, collectors can buy select open edition digital pins during limited sales windows. Mystery Capsules are available from various sets, each containing one digital pin. Details on specific pins and their odds can be found on the Mystery Capsule page. Look out for regular Open Edition and Limited Edition releases, each featuring a curated set of digital pins from Walt Disney Animation Studios, Pixar Animation Studios and Star Wars.
As for being able to trade Disney Pins with other collectors, Disney said people should stay tuned. A marketplace will be coming to Disney Pinnacle by Dapper Labs at a later date.
Pinbooks are the best way to show off your Disney Pinnacle by Dapper Labs collection to your friends and fellow collectors in the community. You can create your pinbook in the Disney Pinnacle by Dapper Labs app where you can customize, save and share it with your friends.
Disney Pinnacle by Dapper Labs is now available in Early Access on both Android and iOS. Collectors can purchase digital pins using in-app purchases to complete their transactions. At this time, Dapper Balance will not be available for purchases but players should watch socials for the latest updates regarding accepted payment methods in the future.
