It’s the final hours of the Amazon Prime Day sale. But don’t worry, you can still find hundreds of markdowns on TVs, home audio, and accessories to help you create the home theater of your dreams — without breaking your budget.
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You’ll find discounts sometimes of over 50% on big brands like Sony and LG, as well as smaller brands like TCL and Roku. Amazon also has deals on its lineup of Fire TV models. Other retailers like Best Buy and Walmart are running competing sales, which means it’s the perfect time to snap up anything from that small-screen smart TV for your college dorm or that big-screen OLED you’ve had your eye on for your living room.
Also: The best Prime Day deals on editor-favorite products
I’ve been a TV reviewer for years, and to help you find the very best Prime Day TV deals, I put together a list of the steepest discounts I could find on the very best TV brands and models for upgrading your home theater, heading off to college, or adding another screen. We’ll be updating this story throughout the event to keep you in the know on the latest TV deals.
My favorite TV deals for Prime Day 2025
- Current price: $25
- Regular price: $50
The Fire TV Stick 4K turns any TV into a smart TV with access to the entire Prime Video library as well as Alexa Skills and thousands of other streaming apps. It also supports native 4K resolution and Wi-Fi 6 connectivity.
- Current price: $2,498
- Original price: $3,398
A high-end OLED TV from Samsung that offers object tracking sound, Dolby Atmos virtual 3D audio, cloud gaming support, and up to a 144Hz refresh rate. ZDNET editor-in-chief Jason Hiner called it “the best TV in the world” last year.
- Current price: $1,549
- Original price: $2,500
A great big-screen QLED TV for console gamers with support for AMD FreeSync Premium Pro VRR, a 165Hz refresh rate that can be boosted to 288Hz, integrated 4.1.2CH audio, and anti-reflection screen for better visibility. This TV won a ZDNET Editor’s Choice Award, and reviewer Chris Bayer recommends it over pricier models.
- Sonos Beam Gen 2 Soundbar: $369 (save $130): This Sonos soundbar is great to pair with a new TV, and it’s on sale for 26% off.
- Hisense 40-Inch Class H4 Series FHD Roku Smart TV: $118 (save $50): One of the cheapest TVs we’ve seen this Prime Day week comes from Walmart. You can find lots of Roku TVs at a discount during the retailer’s competing sale.
- TCL QM7K 75-inch: $998 (save $1,002): TCL’s flagship Mini LED TV offers a 144Hz refresh rate, an improved processor for better upscaling, and integrated audio by Bang & Olufsen.
- Samsung QN90D 50-inch: $798 (save $600): Samsung’s flagship QLED TV in a smaller package for dorms and apartments with object tracking sound, Dolby Atmos, a 120Hz refresh rate, and AI-enhanced 4K upscaling.
- Sony Bravia A95K OLED 65-inch: $1,698 (save $1,802): An older version of Sony’s flagship OLED TV with a 120Hz refresh rate, Dolby Vision and Dolby Atmos, and object-tracking sound.
- Sony Bravia 5 98-inch: $5,000 (save $1,000): An impressive TV with a 98-inch display backed by Mini LED technologies. This 2025 model can stream in 4K HDR and is powered by the Google TV operating system.
- LG 55-inch UHD AI 4K TV: $327 (save $50): If you’re in the market for an affordable, mid-sized TV with 4K capabilities, consider the discount available on this LG model.
- Hisense 75-inch U6 Series Mini-LED TV: $800 (save $500): Another favorite deal of ours is for the Hisense U6, a 75-inch TV being offered with a $500 discount.
- Roku Smart TV, 32-inch: $100 (save $43): One of the most cut-price TVs we’ve found is for a Roku model, a 32-inch device which is now under $100.
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Amazon Fire TV 32-inch TV: $110 (save $40): Another cheap Fire TV we’ve spotted is only $110, and its 32-inch display makes it perfect for your bedroom or a small office.
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Samsung U8000F 85-inch: $998 (save $200 at B&H Photo): A budget-friendly big-screen TV with 4K resolution, a 60Hz refresh rate, and HDR10+ support.
More top Prime Day 2025 TV deals
- Current price: $798
- Original price: $1,398
Samsung’s flagship QLED TV offers both object tracking sound and Dolby Atmos virtual surround sound, integrated voice controls, cloud gaming support, and a 120Hz refresh rate that can be boosted to 144Hz for console gaming. When our reviewer tested the Samsung QN90D, he said he was “blown away” by the picture quality.
- Current price: $998
- Original price: $2,000
A high-end Mini-LED TV from TCL that offers a 144Hz refresh rate that can be boosted to 288Hz, integrated audio by Bang & Olufsen for enhanced sound, and an automatic game mode with support for AMD FreeSync Premium Pro VRR. Our reviewer recommends the TCL QM7K TV to most people.
- Current price: $3,998
- Regular price: $4,800
Sony’s flagship Mini LED TV offers Dolby Vision HDR, exclusive VRR support for the PS5, Dolby Atmos virtual surround sound, and an IMAX Enhanced picture mode for streaming movies. We’re big fans of the Sony Bravia TV line at ZDNET.
- Current price: $1,500
- Regular price: $3,000
One of the biggest TVs available to buy offers a 144Hz refresh rate, Dolby Vision HDR support, Dolby Atmos, and AMD FreeSync Premium VRR for console gaming.
- Current price: $220
- Regular price: $400
A budget-friendly TV made for streaming with the Fire TV platform, a suite of preloaded apps, and Dolby Vision HDR support.
Best Prime Day 2025 OLED TV deals
- Current price: $1,197
- Regular price: $2,497
The 2024 iteration of LG’s flagship OLED TV still offers excellent picture quality, Dolby Vision HDR, and a 120Hz refresh rate
- Current price: $2,000
- Regular price: $3,500
A mid-range OLED TV from LG that features support for both Dolby Vision HDR and Dolby Atmos virtual surround sound, a max refresh rate of 144Hz, and support for both Nvidia G-Sync and AMD FreeSync VRR for console gaming.
- Current price: $2,500
- Regular price: $3,900
The 2024 version of Sony’s flagship OLED TV is our pick for the best Sony TV overall. It still offers great picture and audio quality, exclusive VRR support for gaming on the PS5, and object-tracking sound.
- Current price: $4,013
- Regular price: $5,000
The Sony Bravia A95L offers Dolby Vision HDR support, exclusive VRR features for gaming on the PS5, excellent picture quality, and object-tracking sound.
- Current price: $2,500
- Regular price: $4,600
Samsung’s flagship OLED TV offers object tracking sound as well as Dolby Atmos support, a dedicated gaming dashboard with cloud gaming support, and a 144Hz refresh rate.
Best Prime Day 2025 Fire TV deals
- Current price: $900
- Regular price: $1,300
A mid-range big-screen TV from Hisense with a 144Hz refresh rate, Dolby Vision and Dolby Atmos support, and a dedicated gaming mode.
- Current price: $220
- Regular price: $330
An entry-level TV from Amazon built for streaming with HDR10 support, 4K resolution, and integrated voice controls.
- Current price: $170
- Regular price: $300
A budget-friendly smart TV with integrated Alexa voice controls, 4K resolution with HDR support, and DTS Studio Sound audio.
Best Prime Day 2025 streaming deals
- Current price: $69
- Regular price: $100
The Roku Ultra turns any TV into a smart TV with access to thousands of streaming apps for shows, movies, and music as well as support for 4K resolution, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
- Current price: $60
- Regular price: $120
This bundle includes a Fire TV Stick 4K and Luna wireless gaming controller to turn any TV into a cloud gaming device.
- Current price: $90
- Regular price: $140
The Fire TV Cube combines the capabilities of a smart speaker and streaming device into a single unit.
What are the best Prime Day deals so far?
ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
You can also find the best deals from other retailers competing with Prime Day sales:
When is Amazon Prime Day 2025?
Amazon’s annual Prime Day sale will run from July 8 to the 11th. But if you can’t wait until the sale officially starts to upgrade your TV and home theater, you can find discounts on brands like Sony, Samsung, and Hisense well ahead of Prime Day.
Are TVs really cheaper on Prime Day?
They can be! Many brands often run their own discounts and sales events in parallel with retailers like Amazon and Best Buy, and summer is usually when new TV models hit the shelves. So stores and brands alike might offer steep discounts on last year’s models in order to move inventory and make room for new releases. And while you can certainly find good deals before Prime Day officially kicks off, the very best TV deals won’t go live until the sale does.
How did we choose these Prime Day deals?
I am very picky when choosing which TV deals, Prime Day or otherwise, to include in my lists and roundups. With high-end offerings and budget picks alike having so many similar smart features like the same suite of preloaded streaming apps, integrated voice controls, and Dolby Vision HDR support, I chose only the steepest discounts on the best TVs each brand had to offer. As well as a few bundles where you can snag free TVs, gift cards, and more to help sweeten the deal.
